Focus Group

To get a better understanding of what are audiance would be we had to carry out a focus group, this would make it clearer who we want to target. These are the questions we asked. We asked 8 people from different ages groups to make sure we had different types of backgrounds and seeing if they came up with the same ideas. We played them the song and asked for their feed back



We then asked them if the enjoyed the song. Within the focus groups there was different genders, this therefore effected the results as they didn't enjoy this, this could be because it was a female artist that was singing it therefore they couldn't relate to what was being said. There was 3 males and 5 females all the males didn't like to song but all the females like it, this could be down the the words that she says, as I already have discussed. The females said that the song was lively and that they liked it, this suggests to us that we should focus our music video prominently at females as they like the type of music. They where more able to relate to what the artist was singing about.

When looking at the females responses we found out that they liked it the most this wasn't a shock to us as we already knew that they would. So from this we know now that we have to include items within our video that females can relate back to enabling our video to be successful in reaching our target audience. We also need to think of locations that  they can relate to as well. We need to keep in mind our small budget, we need something that looks expensive and classy.


This is a questionnaire that came from a girl, as you can see she enjoyed the song. When asking the people we carried our questionnaire on, they all said that the song was 'happy' or 'lively' when creating our music video we are going to need to recreate these feeling on screen for people. We also have to make sure that our locations that we're shooting in are lively and keep the feeling up. As you can see by the age of this person she is young, she also enjoyed the song, this is a good thing. She understands what is being said within the music, this is due to the fact the lyrics are very simplistic, allowing her to relate to it. Therefore we need to take into consideration the location and items that younger people can relate to.